Chevrolet FC | Chevrolet Mascots 2015

The Brief

Tanami was commissioned to film the emotional moment when the 11 lucky Chevrolet Mascots of 2015 from India, Thailand, Brazil, USA and China arrived at Old Trafford for the experience of a lifetime – to meet their Manchester United Heroes and become a part of Chevrolet’s pre-match, shirt swap tradition.

 

The Process

The intense two-day shoot beautifully captured the enormity and excitement of the occasion as the mascots enjoyed a fun training session with the Manchester United heroes and legends. The event culminated in the Saturday afternoon shirt swap on the pitch in a packed Theatre of Dreams prior to kick off against huge rivals Liverpool FC.

 

The Result

The heartwarming and poignant video was extremely well received with over five million views for Chevrolet via Facebook in just a few days.

Head behind the scenes of @TanamiHQ via Instagram

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