Venomous Video Going Viral
The power of social video when used strategically as a targeted marketing tool is phenomenal. It is crucial to decipher who your audience is at the outset and precisely set your focus on engagement goals.
Tanami recently produced a social video for Keith Brewery Ltd. to advertise Snake Venom, a 67.5 percent ABV beer which would soon be available to UK customers. Please form an orderly queue! We worked with a specialist team of marketing and PR professionals and after research into audience demographics and psychographics, agreed upon dream coverage: LADbible.
Pushing 25 million Facebook likes, LADbible is a force to be reckoned with. Recently rebranded, the news and entertainment site is the 10th most-visited in the UK and is followed by half of all UK men aged 18-24.
We knew our viral video had to be pacey, direct and informative, with graphics throughout to solidify key points. It had to work with or without sound too to maximise the power of Facebook’s auto play function. The location was crucial as we had to represent the wider brand and of course the talent had to appeal to our target audience whilst looking old enough to drink!
Not only did this production get picked up in the video section of the LADbible website, it was also featured on the home page and they pushed it out via Facebook and Twitter too. LADbible’s Facebook post clocked up a seriously impressive 6.7k+ reactions and, even better, nearly 3k shares. Off the back of this it was then picked up by UNILAD’s Facebook page and written about for Loaded.
In terms of brand exposure, this couldn’t have been more perfect for Snake Venom; LADbible’s reach on social media coupled with their social authority as a curator of all things new and interesting meant that the Snake Venom viral video enjoyed a much higher than average share rate, exactly what any marketing exec is looking for. It’s just one more example of why social video should be a non-negotiable part of your marketing strategy.